There is no question that the growth of Internet advertising is outpacing offline advertising. At the current rate of growth, Internet advertising will overtake radio advertising in spending and market share in just a few years.
While outdoor advertising is also experiencing growth, it is not growing as rapidly as Internet advertising, and Internet advertising has already overtaken it.
Unlike print advertising, which is one-and-done, tossed out with the household trash, Internet advertising is online 24 hours a day. It’s there when viewers want it and search for it.
Unlike broadcast advertising, which has a shelf-life of just seconds and must be repeated–and paid for repeatedly–to get people to remember it . . .
Your Customers Are Online… Your Competition Is Online…
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